Your Website Should Do More than Exist

It should reflect your brand, engage your audience, and guide them to action — like a well-built ship with purpose and direction. At Luxibay, we design affordable, high-performing websites tailored to small businesses ready to set sail with confidence.
Goexplorerun screenshot
Mastvideo screenshot
Radark site example

The Webwright Process

At Luxibay, we believe your website should be built with the same care and precision as a seaworthy vessel. The Webwright Process is our three-step approach to creating a beautiful, functional website that is tailored for your business.

It begins with the Draft — a thoughtful planning phase where we discuss exactly how your website will look, feel, and engage customers. From there, we Build — we'll take everything from the draft phase and begin crafting your website into reality. Finally, we Launch — handling the technical details so your site sets sail smoothly, with support available if and when you need it.

Step 1: Draft

The Draft phase is where we'll build the vision and plan for your website. Just like a blueprint is needed before building a ship, we want to understand everything that we'll be doing to turn your website into a reality. This includes the style, structure, and visual identity that will guide everything we do going forward.

  • Define a color palette that matches your brand and sets the desired tone
  • Identifying the best typography that balances readability with character
  • Review mockups and wireframes for the pages on your website
  • Clarify the site structure and idenfity which pages are needed, and how they connect

At the end of this phase, we'll be ready to bring your site to life.

Step 2: Build

Once the Draft phase is complete, we move into Build — the phase where your website begins to take shape. Similar to how a ship enters the drydock to be built, the Build phase is where we'll begin taking the design and constructing it out into a complete website. During this phase, we'll:

  • Set up a private instance of the website so you can follow along and provide feedback
  • Build your custom page layouts
  • Configure forms, buttons, and user flows
  • Optimize for speed, accessibility, and SEO-readiness
  • Integrate any tools or third-party platforms (like calendars, email, or booking systems)

By the end of this phase, your site isn’t just designed — it’s built, tested, and ready for launch.

Step 3: Launch

Once your site is fully built and approved, it’s time to set sail and launch your website. We'll take all the steps necessary to move your website from the drydock so that when you're ready to christen your new website, the launch and ceremony that follows will be smooth and enjoyable. During the launch process, we'll:

  • Verify your domain and new website are live and acccessible by all
  • Test performance and optimization to ensure your site is fast
  • Verify analytics and SEO tools and services are working
  • Share the word about the great new site that is availabe to check out

After the launch, we’ll walk you through the handoff so you know exactly how to manage your site going forward, or you can opt to have us maintain it for you.

Latest news

© 2020-2025 Luxibay
Name(Required)
Please let us know what's on your mind. Have a question for us? Ask away.
This field is for validation purposes and should be left unchanged.